Hungry-Man - Hand-Full

This campaign for Hungry-Man’s newest addition and direct competitor with the Hot Pocket, The Hand-Full, leans into the absurdity and “larger-than-life” nature of the product itself. Two mountain bikers enjoying a midday break on the trail. While one struggles to escape the clutches of a vicious (and very lifelike) bear, the other cannot be bothered as he enjoys his satisfying and entrancing “Hand-Full.”

Credits:

Director: Zack Eisenfeld

DP: Stephen Hicken

Editor: Zack Eisenfeld